Seriously, there's got to be a better way to further breast cancer research than buying pretzels...And notice how they say "a portion of the proceeds." What portion? 50%? 25% Somehow, I doubt it. (I did write to them and ask and will report back what they tell me.)
And where's it being donated? To "a breast cancer awareness foundation." A foundation so dedicated to raising awareness that they remain cloaked in anonymity for the purposes of this advertising campaign.
And what does that even mean anyway? Raising awareness? So far all I've learned from Breast Cancer Awareness Month is that anything can be commercialized.
Posts
2 comments:
True and pure 100% Capitalism is pretty sad.
Most companies probably do these sorts of promotions merely for increased profits. Ethically and morally wrong, but obviously good for business if they keep doing it.
They show it by donating .00000001 percent of the proceeds to a foundation which is run by the CEO of the pretzel companies sister. If they truly wanted to help why donate all profits made when promoting cancer research or others like save the forest, save the bees, and what have you.
There was a whole bunch of this stuff on sale this week at the grocery. I didn't fall for it. I bought vegetables instead and will donate directly to charities that may do some good.
Post a Comment