Well, it's October, which is officially Breast Cancer Awareness Month (betcha didn't know that, did you?). The tip-off is that the stores are awash in pink-ribbon-bedecked merchandise.
I am here to tell you: caveat emptor.
The blogger the Assertive Cancer Patient puts it really well: Boycott October
You can also check out "Think Before You Pink." The information on "Pinkwashing" is particularly compelling I think.
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